Important KPI's in Digital Marketing

Major 🔑 Alert: KPI's in 2017

Key Performance Indicators are essential to growing your business and brand. Monitoring these metrics will allow one to keep track of how your audience is reacting to your digital presence. What has worked in the past may not necessarily work now. So it is important to keep up to date with the latest and greatest indicators.

Navigation Paths and Popular Pages

Knowing and analyzing navigation paths that your audience takes can show you where to optimize, what pages/content are popular, and what are the exit pages.

Popular pages let the content creators what is popular and resonating with their audience. Through this analysis, one can track the effectiveness of content creation. Exit pages show where customers drop off in the sales funnel as well as where to further optimize the site.

Conversion Rates

Emphasis on conversion rates and achieving goals is 🔑. The average conversion rate is around 2%, so being over 1% is good when starting out with a campaign. Keeping track of referrals, downloads, purchases, and sign ups are all crucial to a business.

Returning Visitors

Track users who return to your website multiple times. Track their navigation paths, their session times, and average pages per visit. These will paint a picture of the popularity of content, website design, and what to modify.

It'll also give you a measure of what content is bringing users back as well as the "stickiness" of your site.

These are a few of the KPI's I have learned about in the process of achieving my certification.

Comments

Snapchat Marketing: What's the sauce?

Snapchat: The baby of social media Snapchat is the latest social media platform to gain a major following. Its users are primarily 13-34 years old and it is used for video and image messaging. Be an Influencer The latest trend sweeping the internet is individuals gaining large amounts of followers on social media and becoming influencers. This allows these people to connect with others in a way that promotes their ideas, beliefs, and lifestyles. Influencer Marketing If they gain a large enough following they may be subject to offers from product owners and other businesses. These businesses want to take advantage of the influencer's audience to raise awareness for their own business. Best way of reaching out to an influencer is to develop a relationship with them before you ask for anything. Also, making sure that both party's audiences are alike. Launch New Products If your company is releasing a new product or line, you can use Snapchat to raise aw...

Why Social Media Influencers Make Bank

The Big Divide Between Influencers and Companies Several studies have been conducted to see how social media influencers compare to regular brands in terms of engagements on posts. NewsWhip's study done in June 2017 revealed that the metrics between the two were very different. "JetBlue averaged 2,363 engagements in June on its owned posts, while influencer posts garnered an average of 241,226 engagements"( eMarketer ). This divide is the norm throughout all of social media. So how do these influencers make money? And why? Companies and brands approach influencers with either requests for a post, a series of posts, or a campaign to promote their product/brand. "Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign" ( Forbes ). Just to give you a ballpark estimate on how much. YouTube campaigns can run up as high as $300,000 for a campaign!! ...

Miguel Castillo-Clark

Search This Blog