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Important KPI's in Digital Marketing

Major 🔑 Alert:  KPI's in 2017


Key Performance Indicators are essential to growing your business and brand. Monitoring these metrics will allow one to keep track of how your audience is reacting to your digital presence. What has worked in the past may not necessarily work now. So it is important to keep up to date with the latest and greatest indicators. 

Navigation Paths and Popular Pages

Knowing and analyzing navigation paths that your audience takes can show you where to optimize, what pages/content are popular, and what are the exit pages. 

Popular pages let the content creators what is popular and resonating with their audience. Through this analysis, one can track the effectiveness of content creation. Exit pages show where customers drop off in the sales funnel as well as where to further optimize the site. 

Conversion Rates

Emphasis on conversion rates and achieving goals is 🔑.  The average conversion rate is around 2%, so being over 1% is good when starting out with a campaign. Keeping track of referrals, downloads, purchases, and sign ups are all crucial to a business. 

Returning Visitors

Track users who return to your website multiple times. Track their navigation paths, their session times, and average pages per visit. These will paint a picture of the popularity of content, website design, and what to modify.

It'll also give you a measure of what content is bringing users back as well as the "stickiness" of your site. 


These are a few of the KPI's I have learned about in the process of achieving my certification. 
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