Skip to main content

Snapchat Marketing: What's the sauce?

Snapchat: The baby of social media


Snapchat is the latest social media platform to gain a major following. Its users are primarily 13-34 years old and it is used for video and image messaging.


Be an Influencer

The latest trend sweeping the internet is individuals gaining large amounts of followers on social media and becoming influencers. This allows these people to connect with others in a way that promotes their ideas, beliefs, and lifestyles.

Influencer Marketing

If they gain a large enough following they may be subject to offers from product owners and other businesses. These businesses want to take advantage of the influencer's audience to raise awareness for their own business.

Best way of reaching out to an influencer is to develop a relationship with them before you ask for anything. Also, making sure that both party's audiences are alike. 

Launch New Products

If your company is releasing a new product or line, you can use Snapchat to raise awareness for the launch! You can add suspense for your product if marketed correctly on the platform. Also, you can create urgency with the app by advertising a limited sale at launch.

Be Authentic

Millennials can sniff out bs like hound dogs. That is why your brand needs to be authentic in their interactions with their customers. Snapchat is unlike every other platform because its users communicate through video and pictures. Learning the ins and outs of this platform is crucial in order to have successful marketing campaigns

Best Practices

  1. Create Urgency
  2. Cater Content to Platform
  3. Variety of Videos and Images
  4. Storytelling

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Important KPI's in Digital Marketing

Major  🔑  Alert:  KPI's in 2017 Key Performance Indicators are essential to growing your business and brand. Monitoring these metrics will allow one to keep track of how your audience is reacting to your digital presence. What has worked in the past may not necessarily work now. So it is important to keep up to date with the latest and greatest indicators.  Navigation Paths and Popular Pages Knowing and analyzing navigation paths that your audience takes can show you where to optimize, what pages/content are popular, and what are the exit pages.  Popular pages let the content creators what is popular and resonating with their audience. Through this analysis, one can track the effectiveness of content creation. Exit pages show where customers drop off in the sales funnel as well as where to further optimize the site.  Conversion Rates Emphasis on conversion rates and achieving goals is 🔑.  The average conversion rate is around 2%,...
Post a Comment
Read more

Why Social Media Influencers Make Bank

The Big Divide Between Influencers and Companies Several studies have been conducted to see how social media influencers compare to regular brands in terms of engagements on posts. NewsWhip's study done in June 2017 revealed that the metrics between the two were very different. "JetBlue averaged 2,363 engagements in June on its owned posts, while influencer posts garnered an average of 241,226 engagements"( eMarketer ). This divide is the norm throughout all of social media.  So how do these influencers make money? And why?  Companies and brands approach influencers with either requests for a post, a series of posts, or a campaign to promote their product/brand. "Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign" ( Forbes ). Just to give you a ballpark estimate on how much. YouTube campaigns can run up as high as $300,000 for a campaign!!  ...
Post a Comment
Read more

Digital Transformation 2.0

Digital is Always Changing The world we live in today is changing at rates never seen before. Viewpoints, needs, technology, laws, workplaces, and more are changing rapidly. I have been reading lately industry news and this article was interesting:  Digital Transformation 2.0 Touched upon the following subjects: bringing in experts vs training current employees, coding skills on the uprise, and the legacy mindset. Experts vs Training Employees A dilemma that is happening in the professional world is that companies are deciding whether to bring in outside talent or train their current staff. What is taken into consideration is when they need these skill-sets because they have to take time to train the employees.  Would you rather add another salary to your company or pay to train a current employee? Coding Skills On The Rise Over the last year, there has been a rise in demand for coders. Specifically in Ruby, Hybris, and other development platforms....
Post a Comment
Read more