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Snapchat Marketing: What's the sauce?

Snapchat: The baby of social media


Snapchat is the latest social media platform to gain a major following. Its users are primarily 13-34 years old and it is used for video and image messaging.


Be an Influencer

The latest trend sweeping the internet is individuals gaining large amounts of followers on social media and becoming influencers. This allows these people to connect with others in a way that promotes their ideas, beliefs, and lifestyles.

Influencer Marketing

If they gain a large enough following they may be subject to offers from product owners and other businesses. These businesses want to take advantage of the influencer's audience to raise awareness for their own business.

Best way of reaching out to an influencer is to develop a relationship with them before you ask for anything. Also, making sure that both party's audiences are alike. 

Launch New Products

If your company is releasing a new product or line, you can use Snapchat to raise awareness for the launch! You can add suspense for your product if marketed correctly on the platform. Also, you can create urgency with the app by advertising a limited sale at launch.

Be Authentic

Millennials can sniff out bs like hound dogs. That is why your brand needs to be authentic in their interactions with their customers. Snapchat is unlike every other platform because its users communicate through video and pictures. Learning the ins and outs of this platform is crucial in order to have successful marketing campaigns

Best Practices

  1. Create Urgency
  2. Cater Content to Platform
  3. Variety of Videos and Images
  4. Storytelling

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