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Journey to PPC Marketing

As I have gained experience in Digital Marketing and through taking the Google Adwords & Landing Page Optimization course at Eastern Michigan University, I have become interested in PPC Marketing.

The PPC Job Package

Work Remotely


The ability to work from home or on the go is a great benefit in any job. I have a passion for traveling and adventure so this job path would allow me to take my job with me if I choose to.  

Learn the Platforms

Part of any trade is learning the job and with PPC that means learning the platforms in which you will be using. I began with Adwords, as I have been working with a non-profit, The Preeclampsia Foundation, managing their Adwords campaigns this summer. It has been a delightful experience working with them as well as learning the platform. 

I am looking for experience in Facebook, Instagram, and Twitter. As these are the largest platforms within internet advertising. 

A Changing Industry

I don't want to be doing the same thing every day, year in and year out. In this job, the industry is constantly changing and evolving. New platforms come out, newer practices come into existence, and there is always more ways to target your audience. 

Understand your Audience

The next part of the package is learning how to target your audience, how they interact with your brand on the internet, and how they search for solutions to their problems. 

Do, Watch, Learn

Last but definitely not least, ACT! Learning is best done through action and repetition. I will also be on the lookout for a mentor that would be able to show me the best practices. 

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