Journey to PPC Marketing

As I have gained experience in Digital Marketing and through taking the Google Adwords & Landing Page Optimization course at Eastern Michigan University, I have become interested in PPC Marketing.

The PPC Job Package

Work Remotely

The ability to work from home or on the go is a great benefit in any job. I have a passion for traveling and adventure so this job path would allow me to take my job with me if I choose to.

Learn the Platforms

Part of any trade is learning the job and with PPC that means learning the platforms in which you will be using. I began with Adwords, as I have been working with a non-profit, The Preeclampsia Foundation, managing their Adwords campaigns this summer. It has been a delightful experience working with them as well as learning the platform.

I am looking for experience in Facebook, Instagram, and Twitter. As these are the largest platforms within internet advertising.

A Changing Industry

I don't want to be doing the same thing every day, year in and year out. In this job, the industry is constantly changing and evolving. New platforms come out, newer practices come into existence, and there is always more ways to target your audience.

Understand your Audience

The next part of the package is learning how to target your audience, how they interact with your brand on the internet, and how they search for solutions to their problems.

Do, Watch, Learn

Last but definitely not least, ACT! Learning is best done through action and repetition. I will also be on the lookout for a mentor that would be able to show me the best practices.

Comments

I Am Google Analytics Certified, Oh Yea

One of the goals within the Center of Digital Engagement Internship this summer was to become certified in at least one of the digital marketing certifications available. I chose to to certify in Analytics because I have had prior experience with Adwords and wanted to get my feet wet in Analytics. My Strategy On Passing The Exam So within the internship, Bud Gibson, who is a director with SPARK, suggested the fail until you pass method. Using this methodology, I took the test two times. Before taking it the first time, I studied all of the Google Partner resources relating to GA. The score of my first test was a 75%! So only 5% away from passing. An excellent way of learning Google Analytics is to apply the learning in real time. I installed Google Analytics within this blog and have been analyzing my traffic. This has been one of the best ways of learning how GA works. I continued to study the Google Partners resources and taking practice tests online. Once I had a fe

My Experiences With Google Adwords...So Far

Being A Non-Profit's Adwords Manager During the Winter 2017 semester at Eastern Michigan University, I took the Google Adwords and Webpage Design course. In this class we were split up into 4-person teams and paired up with non-profits. Throughout the course we created, managed, optimized campaigns and their ads. Our learning with Adwords emphasized Click-Through-Rates, quality score for keywords, and the copy on the ads. I enjoyed the process of creating a campaign. Finding out which keywords to bid for based on monthly searches and Cost-Per-Click, creating buyer personas, and optimizing the Ad groups after campaign launch. After the semester ended, we were given the opportunity to continue managing the Adwords account for the non-profit. I promptly emailed the professor and the marketing head of the non-profit, asking if I could continue working with them through the summer. Since then, I have been the Google Adwords Manager for The Preeclampsia Foundation. I w

Certification Process

The Google Analytics Exam I have been studying for the past couple of weeks for the analytics exam. Primarily using Google Partners as a study resource. As part of this internship, the interns have to pass Google Analytics/Adwords, Hubspot, or any approved certification in order to receive the Digital Media Certification from SPARK and the Center of Digital Engagement. I went into my first try of taking the exam hoping for a score of 60-65%. After 50 minutes of taking the exam, I earned a 72%. Only 8% away from a passing grade! Since there is a week cool down period, I plan on studying extensively from study guides provided by Google as well as outside resources. By next week I'll be blogging about how I passed the exam! Do you have any strategies on how to pass these certification exams? If so, let me know in the comments below.

Miguel Castillo-Clark

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