Skip to main content

Digital Transformation 2.0

Digital is Always Changing


The world we live in today is changing at rates never seen before. Viewpoints, needs, technology, laws, workplaces, and more are changing rapidly. I have been reading lately industry news and this article was interesting: Digital Transformation 2.0

Touched upon the following subjects: bringing in experts vs training current employees, coding skills on the uprise, and the legacy mindset.

Experts vs Training Employees

A dilemma that is happening in the professional world is that companies are deciding whether to bring in outside talent or train their current staff. What is taken into consideration is when they need these skill-sets because they have to take time to train the employees. 

Would you rather add another salary to your company or pay to train a current employee?

Coding Skills On The Rise

Over the last year, there has been a rise in demand for coders. Specifically in Ruby, Hybris, and other development platforms. 

The Legacy Mindset

Put simply, Legacy Mindset is being averse to change. You are used to how things are done and aren't the biggest fan to changing your ways. To get away from this mindset you have to accept risk and change. If one is involved in Digital Marketing, then you must become accustomed and even accept these two things. 

Any thoughts? Comment and let me know what you think!

Comments

Popular posts from this blog

I Am Google Analytics Certified, Oh Yea

One of the goals within the Center of Digital Engagement Internship this summer was to become certified in at least one of the digital marketing certifications available.  I chose to to certify in Analytics because I have had prior experience with Adwords and wanted to get my feet wet in Analytics. My Strategy On Passing The Exam So within the internship, Bud Gibson, who is a director with SPARK, suggested the fail until you pass method. Using this methodology, I took the test two times. Before taking it the first time, I studied all of the Google Partner resources relating to GA. The score of my first test was a 75%! So only 5% away from passing.  An excellent way of learning Google Analytics is to apply the learning in real time. I installed Google  Analytics within this blog and have been analyzing my traffic. This has been one of the best ways of learning how GA works.  I continued to study the Google Partners resources and taking practice tests online. Once I had a fe

My Experiences With Google Adwords...So Far

Being A Non-Profit's Adwords Manager During the Winter 2017 semester at Eastern Michigan University, I took the Google Adwords and Webpage Design course. In this class we were split up into 4-person teams and paired up with non-profits. Throughout the course we created, managed, optimized campaigns and their ads. Our learning with Adwords emphasized Click-Through-Rates, quality score for keywords, and the copy on the ads.  I enjoyed the process of creating a campaign. Finding out which keywords to bid for based on monthly searches and Cost-Per-Click, creating buyer personas, and optimizing the Ad groups after campaign launch. After the semester ended, we were given the opportunity to continue managing the Adwords account for the non-profit. I promptly emailed the professor and the marketing head of the non-profit, asking if I could continue working with them through the summer.  Since then, I have been the Google Adwords Manager for The Preeclampsia Foundation. I w

Snapchat Marketing: What's the sauce?

Snapchat: The baby of social media Snapchat is the latest social media platform to gain a major following. Its users are primarily 13-34 years old and it is used for video and image messaging. Be an Influencer The latest trend sweeping the internet is individuals gaining large amounts of followers on social media and becoming influencers. This allows these people to connect with others in a way that promotes their ideas, beliefs, and lifestyles. Influencer Marketing If they gain a large enough following they may be subject to offers from product owners and other businesses. These businesses want to take advantage of the influencer's audience to raise awareness for their own business. Best way of reaching out to an influencer is to develop a relationship with them before you ask for anything. Also, making sure that both party's audiences are alike.  Launch New Products If your company is releasing a new product or line, you can use Snapchat to raise awa