Skip to main content

Mobile Engagement

iPhone and the Evolution of Mobile Engagement


The introduction of the iPhone 10 years ago initiated the way we live our lives and are marketed towards today. The front facing camera was introduced in 2010, is when mobile engagement really took off. This is when the selfie started making appearances for the first time.

A study by Localytics has shown that 26% of consumers abandon an app after one use. With around 5 million apps, I believe that the market is saturated. Since people only primarily use about 3-5 apps, it is difficult to be successful in this market. With an app, the company will have to convince the customer to download the app, the first conversion, then have the customer perform specific actions on the app itself. Depending on the company and industry this can be a challenging process. 

The best way of targeting the customer, I think, is through a mobile-optimized or responsive website. This is because you simply direct traffic to your site instead of the mobile app. Therefore limiting the steps the consumer takes and having them be that much closer to your PAY NOW button. Every smartphone has internet access so why make the process harder?


Let me know what you think in the comments!
Labels:

Comments

Post a Comment

Popular posts from this blog

Snapchat Marketing: What's the sauce?

Snapchat: The baby of social media Snapchat is the latest social media platform to gain a major following. Its users are primarily 13-34 years old and it is used for video and image messaging. Be an Influencer The latest trend sweeping the internet is individuals gaining large amounts of followers on social media and becoming influencers. This allows these people to connect with others in a way that promotes their ideas, beliefs, and lifestyles. Influencer Marketing If they gain a large enough following they may be subject to offers from product owners and other businesses. These businesses want to take advantage of the influencer's audience to raise awareness for their own business. Best way of reaching out to an influencer is to develop a relationship with them before you ask for anything. Also, making sure that both party's audiences are alike.  Launch New Products If your company is releasing a new product or line, you can use Snapchat to raise aw...
Post a Comment
Read more

Important KPI's in Digital Marketing

Major  🔑  Alert:  KPI's in 2017 Key Performance Indicators are essential to growing your business and brand. Monitoring these metrics will allow one to keep track of how your audience is reacting to your digital presence. What has worked in the past may not necessarily work now. So it is important to keep up to date with the latest and greatest indicators.  Navigation Paths and Popular Pages Knowing and analyzing navigation paths that your audience takes can show you where to optimize, what pages/content are popular, and what are the exit pages.  Popular pages let the content creators what is popular and resonating with their audience. Through this analysis, one can track the effectiveness of content creation. Exit pages show where customers drop off in the sales funnel as well as where to further optimize the site.  Conversion Rates Emphasis on conversion rates and achieving goals is 🔑.  The average conversion rate is around 2%,...
Post a Comment
Read more

I Am Google Analytics Certified, Oh Yea

One of the goals within the Center of Digital Engagement Internship this summer was to become certified in at least one of the digital marketing certifications available.  I chose to to certify in Analytics because I have had prior experience with Adwords and wanted to get my feet wet in Analytics. My Strategy On Passing The Exam So within the internship, Bud Gibson, who is a director with SPARK, suggested the fail until you pass method. Using this methodology, I took the test two times. Before taking it the first time, I studied all of the Google Partner resources relating to GA. The score of my first test was a 75%! So only 5% away from passing.  An excellent way of learning Google Analytics is to apply the learning in real time. I installed Google  Analytics within this blog and have been analyzing my traffic. This has been one of the best ways of learning how GA works.  I continued to study the Google Partners resources and taking practice tests onli...
Post a Comment
Read more