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Mobile Engagement

iPhone and the Evolution of Mobile Engagement


The introduction of the iPhone 10 years ago initiated the way we live our lives and are marketed towards today. The front facing camera was introduced in 2010, is when mobile engagement really took off. This is when the selfie started making appearances for the first time.

A study by Localytics has shown that 26% of consumers abandon an app after one use. With around 5 million apps, I believe that the market is saturated. Since people only primarily use about 3-5 apps, it is difficult to be successful in this market. With an app, the company will have to convince the customer to download the app, the first conversion, then have the customer perform specific actions on the app itself. Depending on the company and industry this can be a challenging process. 

The best way of targeting the customer, I think, is through a mobile-optimized or responsive website. This is because you simply direct traffic to your site instead of the mobile app. Therefore limiting the steps the consumer takes and having them be that much closer to your PAY NOW button. Every smartphone has internet access so why make the process harder?


Let me know what you think in the comments!

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