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Mobile Marketing Strategy

Cater to Mobile Users



The user journey has now changed due to the rising use of mobile. By 2022, Over two-thirds of the world are going to have access to a mobile device. Understanding that mobile advertising is different than regular old fashion marketing is the first step in creating an effective marketing strategy. 

Searches Tend to be local

Understanding how your customer base will be searching for your business is crucial. On a mobile device, they may be simply looking for a phone number or address. Finding this information out will help you achieve your business goals much more efficiently. You don't necessarily want to advertise towards the user for a sale if what they are searching is at the start of your sales funnel. Pick your moments!

Simple is the name of the game

On mobile, there is limited screen space. Don't overload the consumer with a bunch of information they don't need yet! Again, finding out the steps your customer base takes when interacting with your brand is important! Give them what they need, whether it is a phone number, link, or short blog post. 

Measure, collect, optimize



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