Skip to main content

Why Social Media Influencers Make Bank

The Big Divide Between Influencers and Companies

Several studies have been conducted to see how social media influencers compare to regular brands in terms of engagements on posts. NewsWhip's study done in June 2017 revealed that the metrics between the two were very different. "JetBlue averaged 2,363 engagements in June on its owned posts, while influencer posts garnered an average of 241,226 engagements"(eMarketer). This divide is the norm throughout all of social media. 

So how do these influencers make money? And why? 

Companies and brands approach influencers with either requests for a post, a series of posts, or a campaign to promote their product/brand. "Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign" (Forbes). Just to give you a ballpark estimate on how much. YouTube campaigns can run up as high as $300,000 for a campaign!! 

So why can they charge such lucrative prices? It is all about the number of followers they have, the quality of the relationship they have with their followers, and the influencer's brand/personality. 

People like to deal with other consumers vs interacting with faceless brands. 


Influencer marketing can be a promising avenue to approach since it can put your business or product in front of eyes who would have otherwise not seen it. I think for startups, once they have their customer acquisition processes in place, influencer marketing can be an promising marketing investment. It can quickly raise awareness and drive traffic to your business.

The risk lies in not having complete control of the message that is put out by the influencers. This is to ensure their message remains authentic for the best reception with their audience, which will be your audience too! Maintaining the relationship between you and the influencer is crucial as well. The balance between the safety of your brand and their authenticity. 


Labels:

Comments

Post a Comment

Popular posts from this blog

Snapchat Marketing: What's the sauce?

Snapchat: The baby of social media Snapchat is the latest social media platform to gain a major following. Its users are primarily 13-34 years old and it is used for video and image messaging. Be an Influencer The latest trend sweeping the internet is individuals gaining large amounts of followers on social media and becoming influencers. This allows these people to connect with others in a way that promotes their ideas, beliefs, and lifestyles. Influencer Marketing If they gain a large enough following they may be subject to offers from product owners and other businesses. These businesses want to take advantage of the influencer's audience to raise awareness for their own business. Best way of reaching out to an influencer is to develop a relationship with them before you ask for anything. Also, making sure that both party's audiences are alike.  Launch New Products If your company is releasing a new product or line, you can use Snapchat to raise aw...
Post a Comment
Read more

Mobile Marketing Strategy

Cater to Mobile Users The user journey has now changed due to the rising use of mobile. By 2022, Over two-thirds of the world are going to have access to a mobile device. Understanding that mobile advertising is different than regular old fashion marketing is the first step in creating an effective marketing strategy.  Searches Tend to be local Understanding how your customer base will be searching for your business is crucial. On a mobile device, they may be simply looking for a phone number or address. Finding this information out will help you achieve your business goals much more efficiently. You don't necessarily want to advertise towards the user for a sale if what they are searching is at the start of your sales funnel. Pick your moments! Simple is the name of the game On mobile, there is limited screen space. Don't overload the consumer with a bunch of information they don't need yet! Again, finding out the steps your customer base takes when...
Post a Comment
Read more