Intern Project: Launching the website

Launching the website

I am a digital marketing intern at the tech startup: Mi Padrino. As I came into the company, they were beginning the vendor side of their website. The other intern and I were tasked with leading this project. Since the website is set to launch this Sunday, we need to make sure we have enough vendors in each of our target areas, finalizing the content on each page our customers interact with and ensuring that the payment process is fluid and without bugs.

Being involved with creating content (B2C and B2B), the website layout, and marketing towards potential paid vendors has been an amazing learning process!

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Week 7: Website launch and email testing

Well it's been awhile since I have updated you on my internship at Mi Padrino. Since then, we have continued inputting vendors and optimizing the site. We have also created FAQ pages for the consumers and vendors, it was fun putting myself in their shoes and going through the website as if I was them. This is essential for website design design and the consumer experience. As the intern team, we have developed email and cold call copies that will be used by the sales team this fall. We have created multiple versions of copy for each stage of the outreach process so the sales team can choose which version to use. If they choose to, they can implement A/B testing to track what works better for each specific vendor and plan accordingly.

Miguel Castillo-Clark

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