Being A Non-Profit's Adwords Manager
During the Winter 2017 semester at Eastern Michigan University, I took the Google Adwords and Webpage Design course. In this class we were split up into 4-person teams and paired up with non-profits. Throughout the course we created, managed, optimized campaigns and their ads. Our learning with Adwords emphasized Click-Through-Rates, quality score for keywords, and the copy on the ads.
I enjoyed the process of creating a campaign. Finding out which keywords to bid for based on monthly searches and Cost-Per-Click, creating buyer personas, and optimizing the Ad groups after campaign launch. After the semester ended, we were given the opportunity to continue managing the Adwords account for the non-profit. I promptly emailed the professor and the marketing head of the non-profit, asking if I could continue working with them through the summer.
Since then, I have been the Google Adwords Manager for The Preeclampsia Foundation. I would like to say it has been great working with the foundation. They are truly working towards raising awareness and educating the public on the Preeclampsia condition.
Moving forward, I am looking to develop my own strategies with creation, optimization, and working with Adwords and Analytics.
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