One of the goals within the Center of Digital Engagement Internship this summer was to become certified in at least one of the digital marketing certifications available. I chose to to certify in Analytics because I have had prior experience with Adwords and wanted to get my feet wet in Analytics. My Strategy On Passing The Exam So within the internship, Bud Gibson, who is a director with SPARK, suggested the fail until you pass method. Using this methodology, I took the test two times. Before taking it the first time, I studied all of the Google Partner resources relating to GA. The score of my first test was a 75%! So only 5% away from passing. An excellent way of learning Google Analytics is to apply the learning in real time. I installed Google Analytics within this blog and have been analyzing my traffic. This has been one of the best ways of learning how GA works. I continued to study the Google Partners resources and taking practice tests online. Once I had a fe
The Big Divide Between Influencers and Companies Several studies have been conducted to see how social media influencers compare to regular brands in terms of engagements on posts. NewsWhip's study done in June 2017 revealed that the metrics between the two were very different. "JetBlue averaged 2,363 engagements in June on its owned posts, while influencer posts garnered an average of 241,226 engagements"( eMarketer ). This divide is the norm throughout all of social media. So how do these influencers make money? And why? Companies and brands approach influencers with either requests for a post, a series of posts, or a campaign to promote their product/brand. "Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign" ( Forbes ). Just to give you a ballpark estimate on how much. YouTube campaigns can run up as high as $300,000 for a campaign!!